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The ‘Well Being Heroes’ brand, invents and brings Well Being Toys & Gifts to market specifically developed to help children understand and address certain emotions and feelings in their everyday life
My Magic Pyjamas promotes messaging through a combination of storytelling and play patterns. The story telling takes the shape of the book which presents a common everyday challenge. It shows how the lead character is able to identify the challenge and conquer it in a calm, fun and clever way. The product creates the related play pattern so the child can physically identify with the message in the story book.
The Well Being Heroes brand:
1. Address the Challenges of
o Anxiety,
o Worry,
o Sleep Issues,
o Night Terrors,
o Loss.
whilst….
2. Promoting the Positives of
o Self Esteem,
o Self-Acceptance,
o Self-Belief,
o Diversity,
o Independent Life Skills.
The objective of the products is to make a difference in a child’s life thus making happier children and happier parents.
